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If only people understood the Owl That’s what I do I read book I drink coffee and I know things shirt that most cafe startups fail – then they may not be so tempted to indulge their fantasy in the first place. Failure, not so much in terms of ‘closing the doors’, but a failure as a business concept to reward owner/managers to the same level as what their capital and time would secure from a combination of bank interest and ‘working for the man’. reason, why startup cafes fail to achieve economic sustainability,
is the Owl That’s what I do I read book I drink coffee and I know things shirt supply of amateurs that fall victim to the siren’s enticing call ‘to own our own cafe/restaurant’. These people have no idea about how to price products that are capable of giving the owner/manager a competitive return for their long hours worked and a competitive return on their substantial investment. But their less-than-sustainable prices keeps even the good cafe operators from getting reasonable returns in the industry. So, as the rotating door of new entrants replaces the outgoing haggard failures, prices remain for all participants below what is required for the industry to be a sustainable and worthwhile investment. Sure, you can extract a wage from your cafe investment but ‘buying a job’ is hardly the stuff of sustainable business models.